2016 ago, Xiaomi could be said to be somewhat lost its light. But the Chinese vendor was staring at 2017 with high confidence, even launched a very large sales targets.
Quoted by Reuters, Xiaomi is targeting sales this year may be translucent USD 14.47 billion, or around Rp 192 trillion. CEO and founder of Xiaomi, Lei Jun, the sure storm has passed.
"The worst is over," said Lei Jun's. Last year, Xiaomi knocked out of the top five largest vendors in China after being runner-up in the previous year.
"In the first years, we over-exert yourself. We created a miracle but also ignores the long-term growth. So we have to slow down, improve myself in certain areas, and to ensure sustainable growth for the long term future," he added.
One reason for the weakening of Xiaomi is the growing strength of its rivals. Call it Huawei, Oppo to Vivo. Another cause is, the growth of the global smartphone market slowed down.
As a strategy to rise, Xiaomi plans to open more physical stores, which is expected to reach 1,000 stores within the next 3 years. It can not be denied, there are still many consumers prefer to buy direct online rather than in stores
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